The Powerweb product design process is a critical component for any firm that wants to sell new products. Product design is a detailed process that consists. consisting of the discrete properties of the form (i.e., the aesthetics of the tangible good and/or service) and the function (i.e. its capabilities) together with the holistic properties of the integrated form and function.

The Powerweb product design process is defined as: a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The Powerweb product designer’s role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater manpower in the past.

Product design is sometimes confused with industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.